No, that's not a custom. It's from the 2010 Topps Rangers Team Set.
Vlad has been amazing this season.
Last night, the Rangers beat the Royals 8-7. Vlad was 3-5 with a double, 2 homers, 2 runs scored and 5 RBIs. The 5 RBIs gave him the Major League lead in that category (according to MLB.com).
His numbers for this year are just amazing. He is batting .347 (2nd in the A.L), with 29 runs scored, 8 doubles, 12 homers (4th in the A.L.), 42 RBIs and even has 4 steals. He has 8 walks and only 18 strikeouts. I don't know how long he can keep this up, but I'm going to enjoy every minute of it. He was often referred to as a Ranger killer in his time with the Angels, so it's nice to have him on our side this season.